As Director of Research, Customer insights and CRM you will be responsible for growing revenue across multiple channels through strategies and tactics designed to acquire, retain and reward customers across all customer segments, driving incremental trips and basket spend and driving customer loyalty. You will be responsible for distilling customer feedback, basket analytics and research into customer insights that cross-functional partners in Marketing, Merchandising, Operations and eCommerce can act upon to improve the customer experience and optimize Sprouts’ customer engagement, business operations and financial results.
This highly visible – brand new – and exciting opportunity will play a critical role in the development and rollout of our new CRM and loyalty strategy, managing and analyzing customer and transaction data to help make key business decisions and promote customer loyalty. You are a strategic and operational leader who thrives and excels when responsible for planning and execution of loyalty and CRM programs across multiple customer touch points. You will be instrumental in ensuring integrity of customer information, developing actionable analytic and research plans, and executing timely and high quality deliverables in a fast-paced environment. In this position, you will serve as a change agent by uncovering consumer and shopper insights for Sprouts and most importantly, convert those insights into actionable recommendations for the business.
Customer-first has been a long-standing priority for Sprouts, since opening our first store in 2002. Our commitment to inspire, educate and empower customers throughout their healthy living journey is no small task and one that we do not take lightly. There are three broad skills that we are looking for in a candidate for this role: a) Strategic thought leadership (to partner with the Strategy, Business Intelligence, Brand/Category, Merchandising and Operations teams to define the key initiative for short-, medium- and long-term growth of customer engagement and brand differentiation; b) Ability to translate research, analytics and insights into actions across the enterprise (in-store and out of store customer engagement, key segment and customer journey initiatives, category and product innovation, competitive edge, et al); c) Passion and expertise in innovation and collaboration (both being critical leadership qualities for strategic growth of the enterprise).
We expect, that through actions and example, you will ensure that Sprout’s vision and values are incorporated into business strategies. Part of your responsibilities will also be to play an active role in the research and customer insights community and develop our organizational muscle memory and discipline around ongoing research and insights work, Your focus and leadership with strengthen our ability to develop innovative approaches/tool-kits, assert influence, and have an impact in contributing bench strength to support Sprouts’
leadership, influence, and growth in this dynamic, fast-paced, growth sector of healthy grocery.
In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:
Grow with us!
If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting. Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary.