Category Marketing Manager — Private Label

Job Location US-AZ-Phoenix
Store Support Staff (Corporate/Field Support)
Position Type
Requisition ID


Sprouts' Private Label Marketing Manager will lead brand and marketing strategy for a portfolio of more than 2400 products under multiple brands only available at Sprouts. This highly collaborative position will be instrumental in developing strong processes, partnerships and integration with cross-functional teams throughout the organization. This person will gain a deep understanding and alignment on pricing, promotion, presentation and product performance in order to develop and drive private label brand positioning and promotional planning.

Essential Functions

  • Research, analyze and present consumer insights, competitive product reviews and private label product trends.
  • Develop and maintain messaging and style guidelines for each private label brand and socialize them throughout the organization.
  • Manage comprehensive marketing plan for innovation and seasonal launches, special promotions and campaigns.
  • Partner with brand category specialists and merchant team to understand key initiatives and identify opportunities to integrate relevant story-telling for private label brands and products.
  • Work with creative services, advertising, digital and communication teams to manage a comprehensive marketing plan for launches, promotions and campaigns, and generate on-brand concepts, content and designs for all marketing vehicles.
  • Implement process efficiencies internally to manage multiple deadline-driven package design projects.
  • Cultivate and manage working relationships with external partners; package design agency and vendors.
  • Participate in product selection and innovation.

Knowledge, Skills, Abilities and Physical Requirements

  • Bachelor’s degree in marketing or related field with 4+ years of experience in private label marketing, food marketing, shopper marketing, brand management or product development, or an appropriate combination of education and experience.
  • Understanding of how to represent both retail and consumer brands across a variety of communication channels.
  • Excellent interpersonal, verbal and written communication skills.
  • Analytical mindset, detail-oriented and results driven.
  • Show a high degree of organization and self-motivation.
  • Ability to remain positive and flexible to manage uncertainty and change.


In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:

  • Competitive pay
  • Opportunities for career growth
  • 15% discount for you and one other family member in your household on all purchases made at Sprouts
  • Flexible schedules
  • Employee Assistance Program (EAP)


Eligibility requirements may apply for the following benefits:

  • 401(K) Retirement savings plan with a generous company match
  • Affordable benefit coverage, including medical, dental vision
  • Pre-tax Flexible Spending Accounts for healthcare and dependent care
  • Company paid life insurance and short-term disability coverage

Why Sprouts

Grow with us!

If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting.  Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.


The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary.





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